An ice cream advert which shows two male priests about to kiss with the line “We believe in salivation” is being investigated by the advertising watchdog. Complaints about the ad, for Antonio Federici Gelato Italiano desserts, have reportedly remarked that it is distasteful to religious believers.
Matt O’ Connor, from the ice cream group, said the ad: “celebrates homosexuality and refers to recent press where three priests in Rome were allegedly filmed as they visited gay nightspots. It’s also a live issue in the Church of England which may lead to a split in the church.”
The ASA agreed last month that a separate ad from the same ice cream company, which showed a nun and a priest about to kiss, was “likely to cause serious offence to some readers”.
In 2008 a TV commercial for Heinz mayonnaise which featured two men kissing was pulled by the company after it caused nearly 200 complaints. The advert showed a family scene, but ‘mum’ is played by a man with a New York accent. During the ad he kisses another man who plays the father role.Viewers said it was ‘offensive’, ‘inappropriate’ and ‘unsuitable to be seen by children’.
COMMENT: Unlike all those soft porn adverts shown 24/7 in an attempt to get us to buy expensive perfume, cars and stuff, I assume.

Whatever those two priests are selling, I'm buying!
ReplyDelete"... who plays the father role."
Oh my. I'm sure I have no idea what they're talking about.
Oh my. I'm sure I have no idea what they're talking about.
ReplyDeleteWhich reminds me. Whatever happened to Teh Prudish Agenda that you were so involved in when OCICBW... was young, KJ?
Oops! The Prudish Christian GLBT League (PCGLBTL) can make no comment regarding these advertisements until such time as we are able to view them again and again.
ReplyDeleteWell, MP, as the blog matures, so does KJ. . .
ReplyDeletePTL! The prudes are back. I was shepherdless and had gone astray but now I know I will be led back to the path of prudishness.
ReplyDeleteI bet those two beautiful priests are played by two beautiful OUT models...
ReplyDelete